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About us

Who We Are

Gowans is a group of professionals who provide multidisciplinary services and support to the world’s animal production sector. Our specialized team of experts represent over 100 years of cumulative experience working in the poultry, swine, beef, and dairy production businesses. We stress the importance of working on site with our clients to develop and implement customized solutions for their animal nutrition and business needs. Our practice is evidence based, with an emphasis on science and research rather than tradition or convention.

Two fundamental principles are embedded in our business model: transparency and independence. When you engage us, our singular focus becomes the success of your business, with no hidden agenda or promotion of affiliated products or services. We sell our knowledge, only.

The Gowans team operates internationally, with the ability to deliver services in 7 different languages. We look forward to expanding our presence in new markets and addressing the challenges of sustaining and growing your animal production business in today’s increasingly competitive world.

Our History

Gowans was founded by Jim Gowans, a member of the Alberta feed industry, who recognized the need for a professional animal nutrition service independent from any feed product or feed business. He started Gowans Feed Consulting in 1990 and quickly established a reputation for delivering effective and transparent solutions for producers faced with the ongoing challenge of minimizing on farm feed costs.

Today, Gowans continues to embody Jim’s original vision and mission as they advance the business to address new challenges and opportunities in an evolving animal production environment.